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3 Ways an Online Menu Can Be a Major Marketing Asset For Restaurants
Written by Andreas Zenios on Mar. 7th 2021
Online menus are a great way to keep current customers updated and attract new ones.
A well-designed menu provides insight into the restaurant’s service quality and informs customers about the style of food served, ingredients used and preparation techniques. Hence, it’s necessary to make sure the menu portrays your restaurant's style, aesthetic, and quality.
Here are some ways restaurants can use online menus to market their business.
Accessibility
The beauty of online or digital menus is how easily they are accessible. With the World Wide Web's ever-growing reach, customers no longer have to walk into an establishment to find out about its services and products. Having a menu on the restaurant's website is an excellent strategy to retain current customers but attracting new ones using other means is also necessary to expand your reach. Social media, mobile apps, review sites can reach a wider audience and increase your customer base.
Menu management companies and software such as QuiQi also make mobile ordering for restaurants efficient and less stressful. They help deal with updating the menus, increasing sales, and increasing your customer base.
Digital menus have the upper hand when it comes to customization. In-house menus cannot be changed, updated, or enhanced as quickly as online menus. Restaurants can make changes without having to redo or reprint the entire menu. Adding new items or removing old ones, changes in the design or prices are done digitally. The use of digital interactive menus can also enhance the customer experience as navigation can be made easier. The menus can be kept up to date with current trends and style changes, making the restaurant appear trendier to potential and existing customers.
Cost-effective
Digital menus cut back on printing costs and reduce the need for additional labor. They also significantly reduce workload for existing delivery. The money spent on hiring extra work staff or paying current staff for more extended hours can be put into running the business much more efficiently. More money can be used to purchase better produce and fresher ingredients to serve customers with the best possible food.
Do you want to satisfy your hungry customers and reach out to tons more? Let us help.
Quiqi is a software program that helps optimize your ordering process. Over 1000 entrepreneurs use it every day to better serve their customers!
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Make sure to check out our FREE eBook! Discusses the past and the future of ordering and reveals a tested method on how any hospitality & catering business (HoReCa) can increase their profits by 38%.
About QuiQi
In the HoReCa environment, for most of the businesses, automation, efficiency, and speed are the key factors of their success. An entire industry was created based on these values. One, if not the most, fundamental problem yet to be solved, is the line of communication from the customer to the kitchen and vice versa.
Our objective is to minimize the number of actions needed and therefore maximize the efficiency and the speed of service. Our solution allows users to browse a digital menu, place an order, call a waiter for help, and pay directly from their smartphone.
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About Author: Andreas Zenios
Andreas Zenios has been in the Ho.Re.Ca environment for more than two decades.
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