According to Gartner, 90% of organizations are involved in digital projects. The number will only increase over time, making it necessary for all industries to adapt to these changes. The food service industry has already jumped on the bandwagon.
Digital or online menus are changing the way the restaurant industry operates, from maintaining sales and costs to keeping up with dining trends. A menu can give customers an instant insight into an establishment; however, with the help of online menus, restaurants can also understand their customers' and their demands.
Digital menus offer many unique features to help restaurants provide the best service they possibly can. Some of these include:
AnalyticsAnalytics is the computerization of data and statistics; it can help track trends, sales, and profits. Online menus provide restaurants with the ability to track customer behaviors and patterns. Restaurants can use this data to customize their menus and operational timings accordingly. Furthermore, digital menus can also help collect and analyze customer reviews to provide a better customer experience. The bonus of adaptability in online menus also makes it easier for businesses to promote their best dishes based on analytics.