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Digital Menus: How They Help Restaurants Grow
Written by Andreas Zenios on March 09 2021
Modern problems require modern solutions. Find out how digitizing menus is impacting the foodservice industry.
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According to Gartner, 90% of organizations are involved in digital projects. The number will only increase over time, making it necessary for all industries to adapt to these changes. The food service industry has already jumped on the bandwagon.

Digital or online menus are changing the way the restaurant industry operates, from maintaining sales and costs to keeping up with dining trends. A menu can give customers an instant insight into an establishment; however, with the help of online menus, restaurants can also understand their customers' and their demands.

Digital menus offer many unique features to help restaurants provide the best service they possibly can. Some of these include:

Analytics
Analytics is the computerization of data and statistics; it can help track trends, sales, and profits. Online menus provide restaurants with the ability to track customer behaviors and patterns. Restaurants can use this data to customize their menus and operational timings accordingly. Furthermore, digital menus can also help collect and analyze customer reviews to provide a better customer experience. The bonus of adaptability in online menus also makes it easier for businesses to promote their best dishes based on analytics.

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Online ordering
With over 200 million online consumers in the US alone and e-commerce sales going up to $300 trillion, it comes as no surprise that online shopping is causing a shift toward digitization. Restaurants and other establishments can take advantage of online menus to provide a memorable experience to their customers. Customers can place their orders online and receive their food at their doorsteps. The lack of miscommunication and the added benefit of having an interactive digital menu can enhance your service quality.

Upselling
Convincing consumers to purchase additional goods or services is called upselling. Online menus can help you track your restaurant’s best-selling items and make them even more appealing to potential consumers; showcase delicious pictures of the popular dishes online to tempt customers into ordering again. Adding discounts and promotional deals to certain items will lure more people into buying the item, increasing your sales without costing much on marketing.

Do you want your restaurant to grow during these trying times? Try Quiqi!

Quiqi is an interactive menu software designed to provide you with an efficient online menu. Over 1000 satisfied entrepreneurs using it every day for a better future. Connect with us today for more information!

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Make sure to check out our FREE eBook! Discusses the past and the future of ordering and reveals a tested method on how any hospitality & catering business (HoReCa) can increase their profits by 38%.
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About QuiQi
In the HoReCa environment, for most of the businesses, automation, efficiency, and speed are the key factors of their success. An entire industry was created based on these values. One, if not the most, fundamental problem yet to be solved, is the line of communication from the customer to the kitchen and vice versa.
Our objective is to minimize the number of actions needed and therefore maximize the efficiency and the speed of service. Our solution allows users to browse a digital menu, place an order, call a waiter for help, and pay directly from their smartphone.
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About Author: Andreas Zenios

Andreas Zenios has been in the Ho.Re.Ca environment for more than two decades. 
Ionas A. Iona
In The News
  • Fact 1 - about 60-65% of people use QR Codes on a daily basis for the abovementioned uses.
  • Fact 2 - 91% of active iOS users have access to QR Code scanners due to the installation of iOS 12 and above
  • Fact 3 - Consumer usage of QR Codes will be 5.3 billion QR Code coupons to be redeemed by smartphones by 2022 and 1 billion smartphones will access QR Codes.
  • Fact 4 - In Brazil, 75% of shoppers are ready to scan QR Codes on a regular basis to access shopping assistance. (Packaging Insights, 2019)
  • Fatc 5 - fortune 500 companies like Google, Nike and Amazon have added Qr Codes to their marketing stack
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